PCensus Aids a Cooperative Growth Strategy
Sarah Liakos is a Strategic Marketing Analyst with Encore Real Estate, a developer based out of Safety Harbour, Florida. Liakos mainly uses PCensus to map out existing store locations and find demographics for a proposed site.
In this case study, Sarah has created a map representing two of her current clients’ locations against a MapPoint street map. Although these clients are two different businesses, PCensus allows Encore to do research and background work in regards to the future growth plans and development of both. In this case, the two clients prefer being close to one another and seek similar demographic requirements, even sometimes sharing the same piece of land.
Liakos sums up PCensus,
"It allows us to do research and background work in regards to the future growth plans and development."
Fig 1. Pin Map Displays top 5 competitors for a client
Learn more about Encore Real Estate.