Measure Trade Area Performance
Challenge:
- Analyze how a specific store or entire network is performing relative to available market potential
- Optimize locations to improve overall sales penetration and minimize cannibalization.
Store Sales Penetration Analysis
Solutions:
- Map and analyze your customer origin and transactional sales data
- Determine how far customers will travel to shop at a store (for urban, suburban, rural locations)
- Calculate store capture rates (% of business), sales penetration & market share
- Delineate trade area boundaries
- Assess the impact of key competitors on sales
- Correlate customer demographics (population density, income, education, etc) with sales
- Evaluate site characteristics (access, exposure, parking, signage)
For More Information
Michael Simon,
Director of Location Research
msimon@tetrad.com
In the United States, call (360) 734-3318
In Canada, call (604) 685-2295