Vertical Mapper Examples
Location Analysis Example
Problem:
A soft drink distributor with over 1000 vending machines located throughout a large metropolitan area needs to cut costs for service and decide whether to place a new distribution hub, central to their most frequently serviced sites.
Solution:
Vertical Mapper Location Profiler applies a weighting factor to calculate the average distance to each vending machine. The resulting grid highlights those areas geographically central to the most frequently visited sites.
Result:
The company splits their service and distribution network to create two new warehouse centers, each of which provided an optimum location for accessing machines based both on rate-of-servicing and proximity.
Market Analysis Example
Problem:
A chain of specialty food stores has five suburban locations in one city and each has enjoyed record sales since opening. The company is interested in opening a new downtown store but wants to estimate revenue potential and determine how the proposed location would affect existing stores before proceeding.
Solution:
Vertical Mapper can create a gravity model based on data collected by phone surveys and customer response forms. The model calculates the relative influence of each store location on the surrounding population, how the addition of a new store would affect the existing locations, and projected sales volume of the new store.
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Result:
The gravity model indicates that a new downtown store would draw too much business away from three of the existing stores. The chain decides not to risk their current success and instead focus on ways to strengthen their relationship with downtown customers.
3D Huff Model showing multiple retail sites
Telecommunications Example
Problem:
Enormous infrastructure costs associated with the installation of a wireless telecommunications system make it critical for service providers to determine the optimum location for transmission towers.
Solution:
Vertical Mapper can organize and analyze multi-dimensional data effectively to generate answers to complex site location decisions. The application can determine point-to-point visibility, locate target markets, and compare coverage maps to forecast demand grids as well as perform other routines that help wireless service providers manage their networks in a cost-efficient manner.
Result:
RF engineers use the information in view-shed maps generated from a 4/3 earth curvature correction model and existing digital elevation files to make better tower site selections.
3D Example
Problem:
A municipal government must proceed with construction of a new landfill operation on the edge of the city. The site has been zoned for this purpose since the mid-60's but residential development since then has come to within a mile of the proposed site. The planning committee must reassure property owners that, once operating, the site will not impact visually on their neighbourhoods.
Solution:
Using current topographical data, Vertical Mapper is used to create a 3D model of the land surface. An aerial photograph of the subdivision, including the proposed landfill area, is draped on top of the 3D surface. Viewing the model at different angles and perspectives depicts how the site will visually affect the land.
Result:
The majority of the residents conceded that the proposed landfill site, situated on the far side of a high knoll, will not be visible from their homes. In addition, the municipality has mapped a new access route to the site that will avoid any residential areas and will itself be relatively hidden by the natural topography.
