PCensus ™
Easily Profiles Locations
PCensus profiles answers questions like:
- Is this the right site for my next store?
- What is the population in my trade area?
- What is my market penetration?
- Are the people well educated and have a high income?
- Does this area have lots of families and children?
See the 5
Easy Steps to
Profile Locations...
Describe any Location
Retrieve demographic profiles for standard census and postal areas as well as custom study areas such as circles, drive-time polygons, user-defined shape or neighborhood.
| Circular Areas e.g. 1, 3, 5 mile radius  |
Polygons e.g. Sales territory, TV region |
Drive-time Area e.g. 8 minute drive-time |
Learn About the People That Live There
PCensus profile reports include categories of demographic variables grouped together on single pages; e.g. income data. Easily compare different locations side-by-side.
You can customize reports and their layout (columns, text, indentation) "on-the-fly". There is no waiting around for results; "What you see is what you get".
View Sample Profile Reports & Maps...
Other Features
Batch Site Processing
PCensus lets you analyze many locations at once. Create a set of profile reports based on circles or drive time areas around a set of your locations (e.g. retail outlets, restaurants, hospitals, etc).
Let PCensus Find the Trade Area that Fits
Data-fit allows you to define a circle or polygon study area based on a demographic characteristic.
For example, we can fit a circular area with a population of 10,000, or a drive time area containing 1000 homes built before 1970.
Use Your Own Data
Client information can be imported and linked to other PCensus data. This allows you to:
- Combine your data to create market penetration studies
- Use your customer data with household segmentation (e.g. PRIZM, MOSAIC) to gain insight about your customers.
Graphing Your Profiles
PCensus has built-in graphing to display demographics of study area profiles as 3D charts and graphs.
See a complete list of PCensus Features...
Integrated Mapping
PCensus works with these major mapping packages:
 MapInfo Professional |
 ESRI ArcView |
 Microsoft MapPoint |
Compare Features of these Versions... |
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Demographic Data for PCensus
Choose the data you need for your analysis. We provide census, estimates and projections, consumer spending, businesses & workplace population and household segmentation for:
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What Else Can PCensus Do?
Find Markets
Identify areas that match the profile of your best customers.
More...
Know Your Customer
Identify customers to improve your marketing and location strategy.
More...
Get a Free Evaluation Copy Now...
