PCensus ™

Easily Profiles Locations

PCensus profiles answers questions like:

Is this the right site for my next store?
What is the population in my trade area?
What is my market penetration?
Are the people well educated and have a high income?
Does this area have lots of families and children?

See the 5 Easy Steps to
Profile Locations...

Describe any Location

Retrieve demographic profiles for standard census and postal areas as well as custom study areas such as circles, drive-time polygons, user-defined shape or neighborhood.

Circular Areas
e.g. 1, 3, 5 mile radius

Polygons
e.g. Sales territory,
TV region

Drive-time Area
e.g. 8 minute drive-time

Learn About the People That Live There

PCensus profile reports include categories of demographic variables grouped together on single pages; e.g. income data. Easily compare different locations side-by-side.

You can customize reports and their layout (columns, text, indentation) "on-the-fly". There is no waiting around for results; "What you see is what you get".

View Sample Profile Reports & Maps...

Other Features

Batch Site Processing

PCensus lets you analyze many locations at once. Create a set of profile reports based on circles or drive time areas around a set of your locations (e.g. retail outlets, restaurants, hospitals, etc).

Let PCensus Find the Trade Area that Fits

Data-fit allows you to define a circle or polygon study area based on a demographic characteristic.

For example, we can fit a circular area with a population of 10,000, or a drive time area containing 1000 homes built before 1970.

Use Your Own Data

Client information can be imported and linked to other PCensus data. This allows you to:

Combine your data to create market penetration studies
Use your customer data with household segmentation (e.g. PRIZM, MOSAIC) to gain insight about your customers.