PCensus ™
Easily Finds Target Markets
With PCensus, you can find markets that match a profile of your typical customer.
Rank and score areas/sites based on one or more dimensions such as population, households and income.
See the Five Easy Steps
to find target markets.
Describe your target customer
PCensus lets you specify a 'lifestyle' (e.g. income over $100K, Age 45-55.) that best match your target customer.
A 'lifestyle' can have any number of dimensions. These dimensions can be based on variables from several databases; e.g. demographics and consumer spending "Well-off Pet Owners" - household income > $100K & spend > $500 on pets. There is no limit to the number of dimensions of a lifestyle.
PCensus also includes an advanced targeting feature, SiteScore, that lets you evaluate markets by combining multiple variables to generate an overall score.
Find where they live
PCensus finds and ranks all the target areas (e.g. places, counties, census tracts, etc) that have households matching your 'lifestyle'.
View Sample Target & Ranking Reports
In PCensus, you can quickly drill-down from a specific area and display a complete demographic profile for any individual target area.
Other Features
Graphing Target Areas
Demographics of target areas can be displayed as 3D charts and graphs.
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'Lifestyle' Statistics
Compute a statistical summary for each dimension specified in a target list.
See a complete list of PCensus Features...
Integrated Mapping
PCensus works with these major mapping packages:
 MapInfo Professional |
 ESRI ArcView |
 Microsoft MapPoint |
Compare Features of these Versions... |
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What Else Can PCensus Do?
Profile Locations
Describe the demographics & behavior of people who live & work in an area
More...
Know Your Customer
Identify customers to improve your marketing and location strategy.
More...
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