Nielsen MyBestProfiles
Know your Customers with Nielsen PRIZM Segmentation
Nielsen MyBestProfiles gives you access to the results of thousands of consumer behavior surveys compiled by Simmons and MRI (Mediamark Research Inc.)
PCensus lets you combine the results of these surveys with PRIZM® market segmentation data to predict consumer behavior for products, services or activities in any geographical area.
For example, you can create a PCensus profile report for any area showing market penetration estimates for a restaurant chain (such as Wendy's) or a beverage (such as Coca-Cola). Additionally, use PCensus "targeting" to identify areas of high market potential.
Combine data from MyBestProfiles with a Nielsen PRIZM database by following the steps below:
1. Obtain the profiles needed for your project
The profiles encompass a wide variety of categories such as these from MRI:
- Alcohol and tobacco
- Apparel & Jewelry
- Automotive Products & Services
- Cable & Network TV Media Usage
- Electronics
- Financial, banking & Insurance
- Food & Beverage
- Gas Credit Cards & Chains
- Grocery Chains & Coupons
- Hardware & Appliances
- Health & OTC Drug
- Home Furnishings & Improvements
- Magazines & Newspapers
- Print & Radio Media Usage
- Restaurants
- Retailers & Shopping
- Sports & Leisure
- Telecommunications
- Television Viewership
- Travel
2. Select a specific product, service or activity
Each category is broken down into specific goods, services or providers. "Restaurants" represent over 100 chains such as: Arby's, Burger King, Dairy Queen, KFC, McDonald's, etc.
For example, you might select a Nielsen profile for households that have a propensity to eat at Wendy's.
3. Order the profiles you need from Tetrad Computer
Applications Inc.
4. Use the profile in PCensus to predict usage, expenditure and market penetration for the profiled item in any geographical area
Samples of MyBestProfiles and PRIZM
Click on the links below to see samples of PCensus reports created using MyBestProfiles and PRIZM.
Download the Nielsen Data Catalog...
PRIZM is a registered trademark of Nielsen Inc.
