P$YCLE
Financial & Investment Segmentation
Targeting by Financial Behavior and Wealth
Nielsen P$YCLE is a household segmentation system that groups consumers into 58 segments based on income producing assets and a wide variety of financial and investment behavior. The 58 P$YCLE® segments fit within 12 Lifestage Groups based on age, family structure, income and assets.
Pinpoint Financial Behavior
Financial marketers who need to accurately predict or understand customer financial or investment behaviors need more than a score -- they need an actionable marketing solution.
Apply P$YCLE throughout your Organization
P$YCLE has a wide range of applications for financial marketing and wealth identification, providing all of the external linkages necessary for the company-wide integration of a single customer concept.
A full description of each of the 58 P$YCLE segments can be found in a sample report of San Francisco County.
Download the Claritas Data Catalog...
P$YCLE is a trademark of Nielsen Claritas Inc.
