INSOURCE Consumer Behavior
Content
The INSOURCE database includes a range of direct marketing response and product ownership indexes which include:
- Automobile ownership (average # vehicles, ownership type, retail sales price, current value, body style, and make)
- Direct marketing responsiveness (by type of program and channel)
- Contributions
- Product ownership (upscale products)
- Lifestyle
Methodology
The INSOURCE database is a MOSAIC profile database which has been built from several INSOURCE database component, including:
- INSOURCE MOR (Mail Order Response) variables
- Experian National Automobile Registration Database
- BehaviorBank
The MOR variables are compiled at the household level using information gathered on direct mail responsiveness to various types of campaigns and various modes of direct marketing.
The automobile registration database has been summarized to the block group level, and includes information on the number of vehicles, value, ownership type, and make/model.
BehaviorBank is a forty million household database that includes known responses to direct marketing campaigns, warranty registrations of products, and other data sources that clearly associate households with behavior.
Each of these databases were summarized by MOSAIC segment and indexed against the national average, yielding a series of index variables. In each case, a value of 100 indicates the national average.
When a variable is present in this database which overlaps a Mediamark (MRI) variable, it is recommended that the INSOURCE variable be used, as they are based on either complete national files (e.g. automotive) or are based on databases which are much more extensive than the MRI sample survey
Pricing
| Level of Data | Size "A" | Size "B" | Size "C" | Size "D" | United States | County or CBSA | |
| 100 Variables | Block Group* | $375. | $500. | $625. | $750. | $2,500. | $250/ $500. |
| Census Tract† | $185. | $250. | $315. | $375. | $1,250. | ||
| Zip Code‡ | $185. | $250. | $315. | $375. | $1,250. | ||
| Place | $625. | ||||||
| County | $400. | ||||||
| All 300 Variables | Block Group* | $750. | $1,000. | $1,250. | $1,500. | $5,000. | $500/ $1,000. |
| Census Tract† | $375. | $500. | $625. | $750. | $2,500. | ||
| Zip Code‡ | $375. | $500. | $625. | $750. | $2,500. | ||
| Place | $1,250. | ||||||
| County | $8,000. | ||||||
| Size "A" States | Size "B" States | Size "C" States | Size "D" States |
| Alaska, Arizona, Delaware, D.C., Hawaii, Idaho, Montana, Nevada, New Hampshire, New Mexico, Oregon, Rhode Island, Utah, Vermont, Wyoming | Alabama, Colorado, Connecticut, Maine, Maryland, Mississippi, Nebraska, North Dakota, Oklahoma, South Carolina, South Dakota, Washington, West Virginia | Arkansas, Georgia, Indiana, Iowa, Kansas, Kentucky, Louisiana, Massachusetts, Missouri, North Carolina, Tennessee, Virginia, Wisconsin | California, Florida, Michigan, Illinois, Minnesota, New York, New Jersey, Ohio, Pennsylvania, Texas |
Notes:
* Block Group Data also includes Census Tract, County, Place and State level data.
† Census Tract Data also includes Country and State level data.
‡ Zip Code data also includes County and State level data.
AGS is a trademark of Applied Geographic Solutions, Thousand Oaks, CA
