PSYTE HD® Financial Canada
The PSYTE HD Financial geodemographic segmentation system classifies Canada's neighbourhoods into distinctive types or clusters based on the financial characteristics and behaviors of the residents. It is a unique and powerful addition to the PSYTE HD Canada product family.
Incorporating the PSYTE HD Canada system, each PSYTE HD Financial cluster has a name that triggers images of economic status, occupation and the types of financial products and services that consumers in a particular cluster would purchase. When paired with existing customer data, users have the ability of identify who their best customers are and where they live. PSYTE HD Financial empowers users' decisions for target marketing as well as market and site location studies. It allows for eaasy identification of new target groups based on financial condition and behaviors such as investing, saving and use of credit.
Methodology
PSYTE HD Financial leverages the substantial amount of geodemographic research that went into the development of atoms for PSYTE HD Canada. These atoms, number approximately 300, are the principal neighbourhood types within Canada and represent consistent geodemographic communities.
Already knowing the structure of neighbourhoods in Canada by leveraging atoms, PSYTE HD Financial refocuses the building of clusters from being primarily geodemographic (in the case of PSYTE HD Canada) to chiefly socio-economic in nature. Key demographic characteristics remain canon since atoms are left untouched, but interesting financial patterns are illuminated and thus drive the building of the final clusters.
The starting point of PSYTE HD Financial uses over 20 variables derived from numerous census variables related to financial and other characteristics of households and PBBI's newly reengineered Canada Wealth product. Due to the highly collinear nature of these variables (from a variance standpoint), these data were transforemd into a reduced number of Principal Component factors where each factor significantly represented a unique financial characteristic or financial behaviour of households. These atom level factors represented the starting point of the atom-to-cluster development process.
Using a proprietary version of Ward's hierarchical clustering, hte atoms were agglomerated together until 15 financial clusters emerged. These clusters effectively characterize neighbourhood types according to their primary or dominant financial characteristics and behaviours.
Pricing
Prices shown are in Canadian Dollars
Financial PSYTE With PSYTE HD License
| Canada | Atlantic Canada | Western Canada | Large Province (ON, QC) | Medium Province (BC,AB, MB) | Small Province (SK, NB, NS, PE, NF) | |
| DA Level & Higher† | $10,000. | $4,000. | $4,000. | $4,000. | $2,500. | $2,000. |
| FSA or Census Tract | $4,000. | $1,600. | $1,600. | $1,600. | $1,000. | $800. |
Financial PSYTE Without PSYTE HD License
| Canada | Atlantic Canada | Western Canada | Large Province (ON, QC) | Medium Province (BC,AB, MB) | Small Province (SK, NB, NS, PE, NF) | |
| DA Level & Higher† | $33,000. | $13,200. | $13,200. | $13,200. | $8,250. | $6,600. |
| FSA or Census Tract | $13,200. | $5,280. | $5,280. | $5,280. | $3,300. | $2,640. |
†Includes FSA level data
