Disposable & Discretionary Income
Gain insight into your customer’s available funds. While Household Income provides information on gross pay, Disposable & Discretionary Income describes income that is able to be spent. Disposable Income measures after-tax income and Discretionary income takes this one step further to identify the money that is left over to save or spend after necessities are also deducted. These necessities include taxes, food, housing, transportation, apparel and out-of-pocket health care.
This dataset is a subset of Environics Analytics’ more comprehensive WealthScapes financial database. Rigorous modeling provides reliable data at all levels of geography. Whether you’re offering a mortgage, selling a Mercedes or asking for a donation, Disposable & Discretionary Income helps you make smarter marketing decisions
