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Refined Solutions for Complex Analysis

PCensus Analyst uses maps, demographics and your own customer data to assist you in making site location and market planning decisions. With PCensus Analyst, you can…

Evaluate Locations

  • Is this the right site for my next store?
  • What is the population in my trade area?
  • What is my market penetration?
  • Are the people well educated with high incomes?
  • Does this area have a high number of families and children?

Find Markets

  • Create the Lifestyle of your typical customer.
  • Rank and score areas based on criteria such as ‘total households’.
  • Plot results as potential sites for new locations.
  • Target the hot areas with mailings or sales calls.

Know Your Customers

  • Find out who your customer is to improve marketing.
  • Explore your penetration rates in a given market area.
  • Display customer locations on a map to define your market area.

PCensus Analyst Feature Highlights

 

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Evaluate Locations

Analyze Circles, Polygons & Drivetime Areas

Retrieve demographic profiles for standard census and postal areas as well as custom study areas such as circles, drive-time polygons, user-defined shapes or neighborhoods.

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SmartReports

Create Rich, Complex Reports and Maps

Integrate demographic data, business locations, traffic counts and your own data in a report with maps, charts and textual descriptions.  You can implement site packages and integrate complex site models using SiteReports.

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Quantify Markets

Rank Markets that Match Your Profile

PCensus Analyst helps you find markets that match a demographic profile of your customer base.  Assemble a “lifestyle” of demographic characteristics of your typical customer. PCensus then finds census geographies, zip codes or regions on a map that score highly for finding potential customers.

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Visualize Your Data

Create Thematic Maps

Visualize demographic data, business locations and your own data on the map to gain insight.  PCensus works with the major mapping platforms – MapInfo, ArcGIS and MapPoint.

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SiteScan

Scan a Market Area for Potential Sites

SiteScan quickly analyses a large number of sites to find potentially favorable locations that best meet specific criteria (e.g. a minimum population or sufficient households with a specified income level, education, children or dwelling types) within a specified distance or drive time.

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SiteScore

Score Potential Sites on Multiple Characteristics

The SiteScore feature provides a method of scoring areas according to demographics.  Scores for different dimensions can be mathematically combined, allowing you to identify areas with optimum combinations of characteristics.

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Data Import

Import Your Own Data for Greater Insight

Bring sales data, customer and competitor locations into PCensus and gain a better perspective on sales penetration or market forces.

Some of Our Data Partners

We offer data from the leading providers in the industry.  One size does not fit all.  We work with you to determine the data that works best for you.

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  • "PCensus has the ability to go right to a specific locale and create a great looking map, which adds credibility with my audience, be it for the VP, customer or marketing levels.  It really helps with selecting ZIP Codes for advertising buys.  Tetrad’s customer support is excellent and beyond reproach.  They always solve my problems quickly."
    David Drymon, Research Director, Nash Finch
  • "PCensus decreased the time I used to spend collecting demographic data (Census) and trying to divide it at the zip code level. Tetrad’s customer service has been one of the best software services I have gotten, its customer service representatives take the time to guide you and teach you all the tools you need to succeed in your day to day work."
    Claudia Palencia, Kinetico Incorporated
  • "We have been a satisfied customer of Tetrad for a number of years. We have purchased PCensus and MapPoint and most recently the AGS Crime Database. These tools provide us with capabilities that we previously lacked. Equally, if not more, impressive is their after-sales care. Tetrad has one of the best mapping software staffs around and their response to our inquiries is always WORLD-CLASS."
    Mark Kreyenhagen, Western-Southern Life Insurance
  • "Sitewise Pro is easy and straightforward.  Its customizable SmartReports are excellent templates that we use every day for our expansion plans.  The flexibility offered by Sitewise Pro makes it a solid solution without spending a fortune."
    Greg Semos, VP of Development, Lyfe Kitchen
  • "PCensus is a highly-intuitive tool that has made our site analysis process fast and efficient. Comparing and benchmarking location attributes is simple with PCensus. It is a much more robust economic development tool than other web-based or ‘off-the-shelf’ solutions."
    Lindsey Ballas, Jacksonville Economic Development Commission
  • "By streamlining complex tasks, PCensus has helped make my job easier. I use radius study areas and create customized banking segments for my reports. I believe the support team is Tetrad’s best attribute. They are always ready to lend a hand with any problem."
    Robert Gallardo, VP Database Marketing, Marquette Bank